Zoya You Knew Me When Trio: Emily Liebert Novel - Limited Edition Color

Zoya You Knew Me When Trio: Emily Liebert Novel -  Limited Edition Color

From top clockwise: You Knew Me When Trio by Zoya - Katherine Hill, Luella Hancock and Laney Marten

Available NOW! Zoya will offer three, limited edition, colors based on the characters in the new Emily Liebert novel, You Knew Me When.

Zoya Nail Polish - You Knew Me When LE Trio

From Women's Wear Daily (Thursday, August 15, 2013)...

“Several months ago, [Liebert] reached out to us and told us about this book she was writing,” said Leo Reyzis, Zoya’s vice president of marketing “[The plot] has a nice connection to nail polish and to the company, the brand and its philosophy.”

The cream colors are named after the three main female characters, Katherine Hill, Laney Marten and Luella Hancock — a deep red, dark green and burgundy, all reflecting each of the character’s personality, respectively.

“Emily had some ideas for the types of colors that the characters would wear,” added Rebecca Isa, Zoya’s color developer, who worked on the project. “She sent me character descriptions, and we sent her colors for her to choose from.” Isa added that the shades were designed to work for the fall season as well.

See the entire Women's Wear Daily article online at www.wwd.com. 

The paperback will be available in September at exclusive retailers nationwide for $15. The related Zoya Nail Polish You Knew Me When Collection (colors shown... Katherine Hill, Luella Hancock and Laney Marten) will be available online on Zoya.com.

To learn more about Author, Emily Liebert and her upcoming You Knew Me When book tour or to purchase the novel online, visit the Emily Liebert website.

ZOYA IS THE NEW COLOR OF FASHION!
zoya.com

Cover Your Tips With September's Birth Color From Zoya!

September Birthstone - Sapphire

Hey September babies - it's your Birthday! Celebrate your month with gorgeous shades of Sapphire! Here's a few shades for you to enjoy during your month of truth, joy, peacefulness, and wisdom! From top to bottom: Zoya Nail Polish in Ibiza, Zoya Nail Polish in Song, Zoya Nail Polish in Neve, and Zoya Nail Polish in Tart.

Zoya Nail Polish in Ibiza (Top)
Blackened indigo-blue brightened slightly by subtle metallic blue shimmer

Zoya Nail Polish in Song (Second)
Bold, vibrant medium primary blue with silver and blue glittery metallic sparkle

Zoya Nail Polish in Neve (Third)
Sapphire blue metallic with a satiny indigo shimmer.

Zoya Nail Polish in Tart (Bottom)
A vibrant medium blue-raspberry candy blue with soft metallic shimmer.


ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Friday Fashion Find

Image via Click to See More

From L-R Aldo sandals, ASOS backpack, Mossimo Blazer, JCrew Sweater, Zoya Nail Polish in Kara, TopShop skirt

Friday Fashion Find- Back to School Style

We are doing things a little different this week for Friday Fashion Find. We chose a "street style" to feature for some Back-to-School inspiration! Meet blogger, Aliya from Ontario, creator of Click to See More. Here's what we love about this outfit for those of you who have been heading back to school or still have a few weeks of summer left! It's young, fresh, and comfortable. Denim is very hot right now, pair it with a cute floral skirt and some sandals. Try this look with a coral color on your nails like Zoya Nail Polish in Kara. Want the look? Try some of these pieces shown above!

Sandals: ALDO Tober's in leather are cute, comfortable, and a great way to transition into fall even while it's still a bit warm out.

Backback: ASOS Vans Krochet makes it cool to carry your books, and it's stylish too!

Denim Blazer: Target Mossimo has very comfortable denim that is extremely versatile. 

Sweater: This super cozy sweater from JCrew is great for layering on those chilly days.

Skirt: An airy, floral skirt from Topshop makes this look feminine and fresh. 

Now, go forth class! Impress all of your schoolmates with how fashionable you are and how fabulous your nails look. Study hard! 

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Zoya PixieDust - To Coat or Not to Coat!

A Zoya PixieDust Comparison by Vanity Rouge

One of the most frequently asked questions about the textured, matte and sparkling Zoya PixieDust formula is, "why shouldn't you use a base and/or top coat?" The answer, is simple. A top and base coat affects how the finish looks once it dries. Vanity Rouge compares what Zoya PixieDust in Stevie looks like WITHOUT a base and top coat, WITH a base coat, and WITH a top coat. So, why do we recommend you steer clear of the base and top coats when using this textured lacquer? 

Here's why: The Zoya PixieDust textured formula naturally adheres to the nail bed, because the glitter settles in the lacquer base. It fills any ridges & creates a strong bond between the polish and surface of the nail bed - this is why it is so long lasting! When you use a basecoat in particular, you do not get this settling because you are layering the polish over a smooth surface.

"I used two coats of Stevie in the above photos and the first nail shows no topcoat and no basecoat.  For the topcoat nail I had to use two coats of a thick shiny topcoat (the first one was sucked up a bit by the texture of the PixieDust)." - Vanity Rouge

Read the rest of Vanity Rouge's post on the comparison here!

To get the best results, watch the How-To Apply Zoya PixieDust video. Love how Zoya Nail Polish in Stevie looks? Check out the entire selection of Zoya PixieDust collection shades!

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com