modern nail color: Spring Summer 2014

NYFW - S/S 2014: Mark and Estel - Zoya Nail Polish

Creativity excels at Mark and Estel during Mercedes Benz Fashion Week SS14!

Backstage Pass and Zoya Noot at Mark and Estel SS14

Designer:Mark and Estel
Venue: MBFW Lincoln Center: Studio
Date: Friday, September 6th 2013
Show Time: 9PM

Designers Mark and Estel started their brand "Mark and Estel" in LA in 2005. The rocker-style and fashion/music mix became their brand signature and the line is available in both the US and International markets.

Model Backstage at Mark and Estel SS14 wearing Zoya Nail Polish in Noot.

For the "love and romance" themed SS14 Mark and Estel show, the designing duo selected Zoya Nail Polish in Noot as the show color. The deep charcoal green nail polish complimented the black and white fabrics PERFECTLY and a bit of Mark and Estel edge to otherwise mostly black and white palette!

Mark and Estel SS14 - Image Zoya Nail Polish

With a rockin' live performance finale walk, Mark and Estel did not disappoint anyone in the hip music or fashion crowd!

The live finale was treat at Mark and Estel SS14 - Image Zoya Nail Polish

Follow Mark and Estel and Zoya on Twitter
@MarkandEstel and @ZoyaNailPolish
Hashtags: #nyfw #mbfw #NailPolishZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

NYFW - S/S 2014: Chadwick Bell - Zoya Nail Polish

New York Fashion Week SS14: Chadwick Bell and Zoya Nail Polish

Chadwick Bell backstage pass and nail polish for SS14

Designer: Chadwick Bell
Venue: Hosfelt Gallery-NYC
Date: Friday, September 6th 2013
Show Time: 11AM

Chadwick Bell was born and raised in Southern California and has incorporated the unique American sense of style, with a European mentality of attention to detail.

Zoya Nail Polish and Andra Neen Rings backstage at Chadwick Bell

Manicurist Cinnamon Bowser of NailTaxi used Zoya Nail Polish in Erin, a soft, pale, flesh toned pink on all nails.This gorgeous sheer shade was paired with Zoya Nail Polish in Jacqueline which was layered under Zoya Nail Polish in Goldie with a matte top coat for the accent nails.

Manicurist Cinnamon Bowser backstage.

The entire nail look was created by Chadwick Bell himself, he mixed and layered until he arrived at his version of nail polish perfection to compliment the beautiful muted white gold jewelery the models wore during the show created by designer, Andra Neen. Chadwick wanted to incorporate this "jewelery for nails" style for his show, and it was stunning.

The show beauty inspiration was "1960's French girl at the beach" and was filled with neutral colors, pops of periwinkle, cobalt blue, and beautiful ponchos.

JOANNA MASTROIANNI: Runway Photos FALL 2012

Follow Chadwick Bell and Zoya on Twitter
@ChadwickBellNY and @ZoyaNailPolish

Hashtags: #NYFW #nailpolish

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

NYFW - S/S 2014: Peter Som - Zoya Nail Polish

MadeNY Show Features Custom Color by Zoya Nail Polish for Peter Som SS14.

Zoya Nail Polish Custom Nail Polish Trio for Peter Som SS14

Rebecca Isa, Head Color Developer (Right) with Zoya Team backstage at Peter Som SS14

Designer: Peter Som
Venue: MILK Studios
Date: Friday,September 6th 2013
Show Time: 10AM

For the Peter Som SS14 show at Milk Studios (madeNY). Zoya Nail Polish's color developer Rebecca Isa, created a trio of color that related perfectly to the spirit of the collection and were inspired by Peter's love of surf culture!

Two of the three custom hues Zoya Alexa (cream teal) and Zoya Edie (a surfs up Island blue) were used together on the runway to create bold, half-moon "nail wave" design and was painted on all of the models using either Zoya Alexa with an Edie moon of visa versa!
A third color, Zoya Stella (an opaque, full coverage light peach), was also created to compliment the collection colors and complete the Zoya Gift Box trio that was gifted to all show attendees.

The Peter Som "Nail Wave" using Zoya Nail Polish in Alexa and Edie

The Peter Som "Nail Wave" using Zoya Nail Polish in Edie and Alexa

Model backstage just before showtime showing off her SS14 Peter Som - Zoya "Nail Wave"

Even the models couldn't stop looking at their gorgeous Zoya nails!

To get the Peter Som "Nail Wave" look by Zoya, all nails were prepped with Zoya Remove+ nail polish remover and conditioner. Then one coat of Zoya Anchor Base Coat (or Zoya Get Even Ridge Filler Base Coat depending on the models nails). To achieve the look, lead manicurist, Sunshine Outing applied two coats of Zoya Nail Polish in Alexa. and free handed the moons by stopping 3/4 of the way down the nail and applying one coat of Zoya Nail Polish in Edie (or Edie with Alexa in reverse) to create a free spirited surf culture style "Nail Wave". The look was glossed and sealed by using one coat of Zoya Armor Top Coat and one drop of Zoya Fast Drops on each nail to ensure every model would make it the runway dried and ready!

The LE trio collection of Peter Som Nail Polish by Zoya is available while supplies last! Grab your trio here.

Follow Peter Som and Zoya on Twitter
@Peter_Som, @ZoyaNailPolish
Hashtags: #nyfw #nailpolish #madefw #customcolorbyZoya

Peter Som SS14 - Image Zoya Nail Polish

www.zoya.com

See the Made Fashion Week SS14 Peter Som Show Video here...ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

NYFW - S/S 2014: Nicholas K - Zoya Nail Polish

Zoya Nail Polish at Nicholas K for the official opening of SS14 Mercedes Benz Fashion Week!

Zoya Nail Polish at Nicholas K SS14

Designer: Nicholas K
Venue: MBFW Lincoln Center: Stage
Date: Thursday, September 5th 2013
Show Time: 9AM (opening show of fashion week)

Nicholas K is a New York based design company founded in 2003 of siblings Nicholas and Christopher Kunz. The duo incorporates traditional quality and design with modern refinements and downtown edge.

Zoya Noot and Edyta were both used in the look for the SS14 Nicholas K show!

The beautiful "Arrow Nail" by Zoya Nail Polish on models backstage at Nicholas K.

For the 2014 Spring/Summer show at Mercedes Benz Fashion Week, lead manicurist, Sunshine Outing used Zoya Nail Polish in Noot with a Matte Top Coat (not available for retail) and added an "Arrow" chevron tip using Zoya Edyta.

Hair, Makeup and Nail teams working in unison backstage - beauty at it's best!

The inspiration for the nail art was an arrow head which played to the shows theme of Spring Shawmanism and the natural Native American beauty related to this culture of which both designers have a deep personal connection to having spent much of their youth on an Apache Reservation. The end result was a variety of looks were tomboy-esque with a feminine touch (sparkling tip).

Models Ready to open Mercedes Benz Fashion Week at the Nicholas K SS14 Runway Show wearing Zoya Nail Polish!

Gorgeous Hair, Makeup and Zoya Nails at Nicholas K SS14

Nicholas K SS14 - Image Zoya Nail Polish

Follow Nicholas K and Zoya on Twitter
@NicholasKStudio and @ZoyaNailPolish
Hashtags: #nyfw #mbfw #nailpolish

See the entire Nicholas K. - Mercedes Benz Fashion Week New York show below!

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Friday, September 13, 2013